O'Hare International Airport
O'HARE 21 
Giving it MarComm Wings

• Comprehensive strategy

• $10M rebrand lead

• Creative and visual design

• Messaging and brand positioning

• Stakeholder and community engagement

• Research and SME development

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Building the brand and airport of the 21st century, O'HARE 21, and giving it the needed "wings," came from the creation of engaging content to connect with audiences---travelers, lead designers, the construction trades, City officials, stakeholders, residents, and more.

With resonating storytelling, earned media, high-profile coverage, showcases and events, to immersive video like the tunnel boring machine (50 feet below ground) doing the critical dig underneath taxiways, the integrated media mix delivers a look-ahead to the future centerpiece for Chicago and air travel, the O'Hare Global Terminal. Check out the Year in Review.