PROJECTS | Mary Priller

Award-winning Visitors Guide

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PROJECTS
CONNECTING the MarComm dots, from end-to-end creative project direction to engaging content and storytelling—takes a strategic toolkit. I've built one and am looking to join a dynamic team; let's connect.

O'HARE 21: Content Takes Flight

FLIPBOOK

PROJECT

Building a multi-billion-dollar 21st-century airport is complex. But, engaging stakeholders can't be. The Year in Review transforms complex data and project milestones into a creative story snapshot that gives flight to the program's biggest year in development. More: project page.

VIP Activation Book

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With a $33 million reclamation project turned new park, the eyes were on the "prize" at the VIP/media event as well as the onsite activation (showcase) book.

Hungry for Creativity

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This annual campaign to boost local economies and drive diners through the doors covers everything from the appetizing great foods, to strong ROI. Tactics: traditional, digital, broadcast advertising, video and an "experience" passport, curated content and geo-tracking.

All About the Brand

Logo design is an integral part of branding and creating and defining an impression, a moment, that important call-to-action. SUMMER CAMP was a fun and whimsical way to conjure all the great activities and feelings of camp. The award-winning design in the parks industry continues to be a camper favorite.

Continuing to "plant" the idea of all your organization does, is important too—like the 40 years of commitment to the proper care of trees, reflected in a commemorative logo design.

'My Best Friend's Wedding' and more

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Great venues like Cuneo Mansion and Gardens (the backdrop for Julia Roberts and My Best Friend's Wedding) commands a great following. But first, you have to get them to take notice. This piece did the trick!

Make Your Connection

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This multi-community piece was the "word" for all-things going on, from special events, school updates, resources, outreach and the sought-after calendar-of-events. A redesign elevated the look, appeal, readership and downloads.

Annual Report

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Everywhere, the pandemic tested our resilience—businesses and industries alike. The annual report conjures up a feeling of positivity and a "we can together" mindset.