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The Upright
Tiara

Welcome to THE UPRIGHT TIARA, a space where storytelling, MarComm resources, and a healthy mix of everyday life, culture and community, come together. Here, we celebrate our unique value to shine and the joy of communicating in a changing digital world.
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Adidas Backyard Legends: the football version of the 'fish story' that brings nostalgia, pop culture (yes, David Beckham's hair!) and a perfect streetball scene
This streetball 'fish story' (including David Beckham's hair) is fun, perfect storytelling...
Mary Priller
Jun 13


It's here! AP Stylebook with expanded AI chapter
It's here! AP Stylebook with expanded AI chapter
Mary Priller
May 27


There's a new 'middleman': efficiency + AI + authenticity
There's a new 'middleman'
efficiency + AI + authenticity
Mary Priller
May 26


PR pitch: hit or miss
Do your PR pitches and storylines hit the plate and deliver? Check out this interesting MUCK RACK report.
Mary Priller
May 3


Sports venues to babies: naming is a matter of the heart
Sports venues to babies: Naming in the digital (and not-so-digital) landscape comes down to the heart
Mary Priller
Apr 29


'Practice' is its own skill — on the hardwood, home fields, corner office to home life
'Practice' is its own skill — on the hardwood, home fields, corner office to home life
Mary Priller
Mar 23


It's giving 'runway ready': handbag promo is devilishly cool with 'The Devil Wears Prada 2'
The Devil Wears Prada 2 devilishly cool handbag promo
Mary Priller
Mar 15


Showing up: the 'leaps and lunges' inspire the everyday
Thank you, Alysa Liu, for the reminder that it's not the medals, the "gold" is in the moments! She's such a great role model especially for young adults. Her story, the family's story, unique, touching, triumphs and perseverance, mentioned in People — from quitting skating, her dad fleeing after involvement in the 1989 Tiananmen Square protests to his choosing surrogacy and becoming a single parent — leaps and lunges before anyone hit the ice. Be ever-present for those ever
Mary Priller
Feb 20


Dear valentine: I love, love, love the em dash — but why is that?
Not really sure how to explain this kind of punctuation "affection" I have for the em dash — which some call a dash on steroids. If you don't lean toward discussions on writing or syntax, perhaps now's a good time to opt-out. I'm all for a binge-worthy series like Hulu's The Handmaid's Tale or catching some college hoops, but when a social post caught my attention, I suddenly felt the need to share and form a "word smith" posse for this. "M" IS FOR Well, the mark gets its n
Mary Priller
Feb 12


Super Bowl of data viz: Tableau
If your work has you presenting data or you're looking for ways to gather, capture and present creatively on your own, one of the most comprehensive, detailed and highly regarded industry leaders is Tableau . They have Tableau Public, a free download (and also other fee versions with more bells/whistles/ways to integrate). Here's their "Viz of the Day . " (great for ideas) Here are some fun examples of all-things Chicago and Bears football . ——— The Upright Tiara, a blog a
Mary Priller
Jan 6


New year GOAT thoughts
Some start-of-the-new year inspiration — thank you, Ms. Hepburn! The Upright Tiara, a blog and part of cookiesandcontent.com, is a space where storytelling, MarComm resources, and a healthy mix of accessories of everyday life, culture and community, come together. Here, we celebrate our unique value to shine, promote self-worth, authenticity, and the joy of communicating in a changing digital world.
Mary Priller
Jan 6


Brand-Facing: 2nd grade edition
The best advice I’ve kept throughout the years, on any project, is simple; by failing to prepare, you’re preparing to fail. Launching a campaign or brand is exciting, and however impatient you feel, planning and strategy are crucial for success. It's about the packaging, authenticity, and the consistent message that resonates and builds a loyal following. It’s surprising how this carries over to the everyday. The new year, that “turning of the page,” can launch a bit of refl
Mary Priller
Jan 5
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