Sports venues to babies: Naming in the digital (and not-so-digital) landscape comes down to the heart

The Devil Wears Prada 2 devilishly cool handbag promo

Not really sure how to explain this kind of punctuation "affection" I have for the em dash — which some call a dash on steroids. If you don't lean toward discussions on writing or syntax, perhaps now's a good time to opt-out. I'm all for a binge-worthy series like Hulu's The Handmaid's Tale or catching some college hoops, but when a social post caught my attention, I suddenly felt the need to share and form a "word smith" posse for this. "M" IS FOR Well, the mark gets its n

The best advice I’ve kept throughout the years, on any project, is simple; by failing to prepare, you’re preparing to fail. Launching a campaign or brand is exciting, and however impatient you feel, planning and strategy are crucial for success. It's about the packaging, authenticity, and the consistent message that resonates and builds a loyal following. It’s surprising how this carries over to the everyday. The new year, that “turning of the page,” can launch a bit of refl