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The Upright
Tiara

Welcome to THE UPRIGHT TIARA, a space where storytelling, MarComm resources, and a healthy mix of everyday life, culture and community, come together. Here, we celebrate our unique value to shine and the joy of communicating in a changing digital world.


Sports venues to babies: naming is a matter of the heart
Sports venues to babies: Naming in the digital (and not-so-digital) landscape comes down to the heart
Mary Priller
Apr 29


It's giving 'runway ready': handbag promo is devilishly cool with 'The Devil Wears Prada 2'
The Devil Wears Prada 2 devilishly cool handbag promo
Mary Priller
Mar 15


Super Bowl of data viz: Tableau
If your work has you presenting data or you're looking for ways to gather, capture and present creatively on your own, one of the most comprehensive, detailed and highly regarded industry leaders is Tableau . They have Tableau Public, a free download (and also other fee versions with more bells/whistles/ways to integrate). Here's their "Viz of the Day . " (great for ideas) Here are some fun examples of all-things Chicago and Bears football . ——— The Upright Tiara, a blog a
Mary Priller
Jan 6


New year GOAT thoughts
Some start-of-the-new year inspiration — thank you, Ms. Hepburn! The Upright Tiara, a blog and part of cookiesandcontent.com , is a space where storytelling, MarComm resources, and a healthy mix of accessories of everyday life, culture and community, come together. Here, we celebrate our unique value to shine, promote self-worth, authenticity, and the joy of communicating in a changing digital world.
Mary Priller
Jan 6


Brand-Facing: 2nd grade edition
The best advice I’ve kept throughout the years, on any project, is simple; by failing to prepare, you’re preparing to fail. Launching a campaign or brand is exciting, and however impatient you feel, planning and strategy are crucial for success. It's about the packaging, authenticity, and the consistent message that resonates and builds a loyal following. It’s surprising how this carries over to the everyday. The new year, that “turning of the page,” can launch a bit of refl
Mary Priller
Jan 5
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